DAM, which stands for Digital Asset Management, is the integrated system for centralised strategic content management. It intelligently organises, indexes and stores digital content of all kinds: images, documents, graphics, video, audio, etc...
The production of this content takes time and work, which is why it is called an "asset", i.e. a resource that becomes valuable when it is indexed, searchable and accessible in the right format and when needed.
Read the full article to see what considerations you should make before purchasing a DAM.