The paper catalogue is still a valid sales tool today. It may have suffered from reductions in circulation or collation but it has considerable advantages. The digital catalogue has unique advantages, but it is difficult to make a choice between the two.
The truth is that they are not the same.
The truth is that both should be used, perhaps modulating the print copies according to actual market needs, the sector, the target audience, the type of product. In some cases a digital catalogue will be preferable, in others the printed copy will be preferred.
With eTEAM, from a single platform, following a tailor-made workflow, you can produce, modify and update any type of documentation.
Read the full article to understand how you can produce both print and digital versions of your catalogues with a single tool and from a single data source.
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