Developed in Italy by Largo Consumo and Studio Orlandini, the "Insegna dell'Anno" prize has reached its eleventh edition and 4 Flying is part of the Gold Sponsors.

In last year's edition, consumers evaluated almost 500 signatures, expressing over 320,000 preferences.
The 2017-2018 "Absolute Prizes" were won by Decathlon for "Insegna dell'Anno" (recognition for physical stores), Amazon for "Web Shop Italia" (online sales), Bottega Verde for "Cross Canalità" (best performances) both on the physical store and for e-commerce) and Lidl for the "Sustainability Award".

The announcement of the winners of the 2018-2019 edition is scheduled for November 7th.