Ikea is a multinational company founded in Sweden. It has 345 sales centers in 42 countries, most of them in Europe, which generate 70% of it's turnover.
CHALLENGE
To engage a greater number of business customers, especially those that make use of technological devices, IKEA has chosen to present their own IKEA Business brochure in an online version.
It was decided to make versions for the web and mobile devices, to enrich the proposition with multimedia content and insert the ability to track the users' behaviour.
THE SOLUTION
To create this online brochure, we enriched the content with a series of animations and functionalities, making the communication more effective and more valuable.
Slideshows, pop ups, fading images, external links and videos,increase the value of the user experience. The user can also share products on social networks or print a personal brochure on paper.
Any edit, amendment or modification, including whole pages, can be done in real time.
With push-notifications, it is possible to communicate directly with the users in orderto keep the interest high for the publication, by inviting users to view promotions, events, news, content updates, etc.
The IKEA marketing department can access a dashboard to see user’sbehavioural statistics within the publication, right down to the details of a single click.
After the initial version for the Italian market we then produced versions for Denmark, Austria, Spain and some Arab Countries.
The multimedia publication is available on the online store.
MARKET /Retail, Industry
SOLUTION & SERVICES / eTEAM, Interactive communication, Mobile
