Bluespirit selects the best brands on the international jewellery and fashion accessory scene: Morellato, Sector, Just Cavalli, Fossil, Guess, Breil, Xenia, Converse, 2 Jewels, Police, etc.
CHALLENGE
All Bluespirit network sales points need Point of Purchase (POP) materials in different sizes and media, to be placed inside shops in various locations, in line with the corporate marketing style and related to the various ongoing campaigns.
The client came to 4 Flying with a need for a tool that simplifies the entire management of the process, from the printing orders stage through to shipping and mounting. The solution needed to provide global coverage of the POP locations within the stores.
THE SOLUTION
It was configured the 4RETAIL SOLUTION, which allows the supervision of the ongoing reordering of POP materials and the management of the printing and distribution of advertising material to the entire network of stores, through the mapping of different outlets. This solution gives the opportunity for every Store Manager to order specific materials for the store. In addition, through the availabilityof sales figures, the Store Managers can monitor the impact of the in-store communication at each sales point.
Through our services, we provide the following activities:
- artwork and pre-press services compliant with the guidelines
- large and small format digital printing
- direct installation of all produced material in the outlets located within retail chains
MARKET / Retail Chains
SOLUTION & SERVICES / 4RETAIL, Digital printing, Images editing, Artwork and Prepress, Video and photoshoots, Direct installations
