Aluk is a multinational group that produces systems for the construction of windows and facade walls in aluminum.
CHALLENGE
Following its growth in the International market, Aluk identified a need to improve its marketing communication the way it is organised and the online delivered services, to better affirm the quality of the brand and its products and recognition in the market.
The large number of products, the numerous and detailed technical and regulatory information, the variety of technical and informative materials to be made available, had to be managed on a platform that ensures ordering and availability of the material. It must be also provided services in support of customers and business partnersin the territory.
THE SOLUTION
An online communication system was developed to be capable of supporting several websites located in specific markets and in different languages, to illustrate the company’s services and products, with the highest quality of communication. The system centralised the supervision of all processes and collaborative activities between the various stakeholders.
The centralised database, with information of all the products, is the heart of all the online and printed communication, thanks to the automatic devices that allow the customer to independently produce promotional materials.
MARKET / Industry, Contractors
SOLUTION & SERVICES / eTEAM, Web Marketing, Communication Agency, Website, Mobile, Buzzservices, Hosting – Data farm – Cloud
